Browse Past Campaigns
The Elements
Includes:
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Authentic creator content
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800-1000 words
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Highlights key brand messaging
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Beautiful photos
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Direct links to purchase
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Guaranteed Hometalk Views
Case Study: Leveraging Hometalk Shoppable Tutorials to Expand Reach to High-Intent DIYers
Flower Window Boxes is a custom woodworking company specializing in PVC products. They partnered with Hometalk to create a captivating tutorial demonstrating how homeowners can enhance the curb appeal using their products. The campaign features Charity, an influential Hometalk blogger, sharing her experience of incorporating Flower Window Boxes' products into her home. The post aims to inspire and guide readers through the process of installing a flower box, highlighting the key features and benefits of Flower Window Boxes' offerings.
Shoppable Tutorial Post
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125,787
Total Reach
1,796
Total Engagement
2.70%
Click Through Rate
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Content Strategy
With the goal of reaching and inspiring high-intent DIYers, the tutorial showcases an easy and innovative solution for dramatically increasing curb appeal. It begins with Charity's personal story, expressing her fascination with the flower boxes she encountered in Charleston, South Carolina. She emphasizes her desire to replicate that beauty at her own home, which led her to choose Flower Window Boxes for their product solution, and provides a step-by-step guide on adding a flower box to a house window.
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Product Installation
Charity guides readers through the installation process. She explains the simplicity of attaching the flower box using the provided screws, bolts, and washers, with the aid of a ratchet wrench. She emphasizes the ease of installation and the impressive quality of Flower Window Boxes' product.
Planting & Styling
Charity takes readers through the process of preparing the flower box for planting. To create an aesthetically pleasing arrangement, Charity carefully selects a variety of plants suitable for partial sun. She presents the chosen flowers and plants, showcasing their colors and characteristics. Charity explains her approach to arranging the plants, using a combination of thrillers, spillers, and fillers to create an eye-catching display.
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The Transformation
Charity shares images of the finished flower box, showcasing the beautiful arrangement of plants. She expresses her satisfaction with the outcome, emphasizing how Flower Window Boxes' product has added instant curb appeal to her house. She notes the joy she experiences when driving by her home and admiring the vibrant blooms and colors in the flower box.
Key Campaign Results
The Flower Window Box campaign with Hometalk achieved significant success by effectively showcasing the brand's products, generating high engagement, and driving sales. The tutorial format, coupled with Charity's personal touch, successfully conveyed the benefits and appeal of Flower Window Boxes' products, establishing the brand as a go-to choice for homeowners looking to enhance their curb appeal.
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