Previous Campaigns
The Elements
Includes:
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Authentic creator content
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Professionally shot
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Highly engaging
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Visually instructive
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Targeted messaging
Distribution:
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Email
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Facebook
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YouTube
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Instagram
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TikTok
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Pinterest
Case Study: Leveraging Social Video to Inspire & Educate Consumers
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Malibu Wide plank was looking for an inspiring and instructive DIY video showcasing clear, simple explanation of how to install luxury vinyl plank, with user-friendly how-to instructions and emphasis on quality/beauty of product. By collaborating with skilled and expert Hometalk creators, Malibu Wide Plank created an exceptional floor installation video to feature on their Home Depot shopping page, capturing the attention of potential customers. Malibu Wide Plank collaborated with Hometalk on a powerful video distribution strategy, ensuring maximum exposure across Hometalk and various social platforms.
Social / Video Campaigns Post
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98,360
312,214
400,486
65,636
39,300
780,685
Total Impressions
19,968
Total Engagement
18,463
Content Strategy
The campaign post featured a detailed tutorial by Marcia Socas, one of our Master Creators, who documented her experience using Malibu Wide Plank's vinyl plank flooring for a condo bedroom makeover. The tutorial emphasized the product's features and benefits, while also providing practical tips for easy and successful installation.
Relatability
Marcia Socas highlighted her motivation to update her relatabily outdated bedroom with a modern and luxurious look, addressing the issues of outdated laminate flooring that was coming up at the seams and producing creaking sounds. This established a trust and connection with the audience as she described issues that are very common.
Installation
The tutorial showcased the process of installing the first row of planks, including the use of spacers along the wall to maintain an even gap. Marcia highlighted the importance of orientation and groove alignment for a seamless click-and-lock installation. She then demonstrated how to stagger the seams and create a natural look by starting each row with varying length planks. She showcased the ease of the click-and-lock mechanism, emphasizing the smooth fit and the ability to distribute color variations throughout the room.
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The Beautiful After
The tutorial concluded with images of the finished room, featuring the transformation achieved with Malibu Wide Plank's French Oak flooring. Marcia highlighted the realistic wood-like appearance, the harmony with the room's design elements, and the improved underfoot comfort.
Key Campaign Results
The tutorial received significant interest, with viewers expressing enthusiasm and making inquiries about the featured product. This indicates that the tutorial effectively captured the attention and interest of DIY enthusiasts seeking guidance and inspiration for their own projects. The campaign successfully positioned Malibu Wide Plank as a reliable and desirable choice for homeowners looking to update their living spaces with high-quality flooring options, without the need to hire professionals.
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